Developing a visual language for scholarly publishing.
The Journal of the American College of Radiology was looking to expand from their print audience. I developed a digital-first strategy to breakdown text-heavy journal articles into sharable visual content. Visual abstracts summarized vital points of journal articles and were vital to sharing information quickly in COVID19 pandemic. The online audience of the JACR has since expanded to include med students, residents and patients.
Reassuring anxious patients
The JACR has over 50 text summaries of imaging appropriateness criteria to help patients understand when they need an imaging test. To bring this content to a broader audience, I directed and produced an animated video series distributed on popular social platforms for patients to discover organically and encourage learning more from the text summaries.